About Bilafya

Bilafya. Catering at every scale.

From its Jeddah base, Bilafya supports organizations across Saudi Arabia with daily staff meals, corporate catering, project-site service, and hosted events.

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Who We Are

Strategically located on Tahliah Street, Jeddah, Bilafya operates from a 3,300 sq. ft. facility designed to support consistency, efficiency, and scalability in food production.

We serve organizations that need dependable catering across daily meal programs, corporate meetings, team catering, and events. Our work combines thoughtful planning, familiar flavors, careful preparation, and consistent quality.

Primary operating base: Jeddah

H54C+QWP, Ar Rawdah, Jeddah 23432, Saudi Arabia. This is Bilafya's primary operating base; catering can be arranged for organizations across Saudi Arabia.

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Our Mission

We exist to nourish the entire ecosystem of work, from the hands that build the nation to the minds that lead it, serving everyone from frontline labour teams to the C-Suite with the same uncompromising standards, care, and integrity.

Our Philosophy

Our role is to make sure the meals shared feel thoughtful, comforting, and genuinely enjoyable.

We do this by focusing on familiar flavors, careful preparation, and consistent quality in every dish we serve. Whether for daily meals or special occasions, our aim is to create food that people look forward to, trust, and enjoy sharing.

Our Cuisines

Familiar flavours, thoughtfully prepared with quality ingredients and consistent care.

Cuisine

Arabic

Authentic regional dishes with comforting, time-honoured flavours.

Cuisine

Asian

Fresh, balanced favourites inspired by cuisines across Asia.

Cuisine

Continental

Classic Western dishes made for simple, satisfying dining.

Cuisine

Desi

Comforting South Asian favourites rich in traditional flavour.

Meet Our Team

Bilafya is led by a team focused on operational discipline, service quality, supply chain reliability, and long-term client relationships.

Advisory Leadership

Imtiaz Khan

Industry Advisor

A former restaurant owner of the international chain BarBQ Tonight, Imtiaz brings 20 years of experience across Asia to Bilafya’s operational and industry perspective.

Yousuf Zainal Alireza

Industry Advisor

An industry veteran bringing seasoned industry perspective to Bilafya’s growth, standards, and long-term direction.

Executive Team

Shehroz Khan

CEO

Food and beverage leader with experience across the GCC. Oversees Bilafya’s operations, client relationships, and service delivery.

Reema Alireza

CMO

Marketing strategist with experience across leading regional brands. Leads Bilafya’s brand positioning, client engagement, and growth.

Balqees Alireza

CQO

Former KPMG professional with expertise in consulting, analytics, and culinary standards. Leads quality assurance and food consistency.

Leena Alireza

CSCO

Experienced in marketing, sales, logistics, and supply chain across Saudi Arabia and the UK. Aligns operational delivery with customer expectations.

Trusted by organizations

Experience serving multinational corporations, diplomatic missions, and government projects.

Looking for catering your team can rely on?

Whether you need daily staff meals, corporate catering, event support, or large-scale food service, Bilafya can help design a catering solution around your requirements.

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